These days, most businesses have an email marketing strategy. However, with more than 294 billion emails sent every day, it is crucial for any business to stand out from the crowd. No business should spend time and effort on creating an email campaign only to have emails go unread. Here are five mistakes to avoid making with any email marketing campaign.
Sending Emails from a email@example.com
Sending your emails from a donotreply or noreply email is incredibly unwelcoming and uninviting. Don’t be shocked if your open rate is low is you send your emails from one of these addresses. You always want to make sure you are sending emails from an address that your customers can reply to if they have issues or questions.
Sending Image Only Based Emails
Only about 43 percent of Gmail subscribers will have their images turned on by default. This means that nearly two-thirds of email subscribers will not be able to read the email, but instead be faced with a long, empty box. Plus, text-only emails have a 40 percent higher click-through rate than those that contain only images. If an email campaign has pictures, make sure to repeat everything in simple text.
Not Linking to Your Offer
The entire goal of email marketing is to get people to click through to an offer. Each email needs to include at least one link that sends subscribers to a dedicated landing page that continues the email message. Similar to marketing campaigns that utilize search engines, each campaign should have a dedicated landing page for the email campaign. A link to your offer must be included in the email.
Using a ‘One-Size-Fits-All’ Approach
The most effective form of any marketing method is relevance. The message needs to be relevant to your subscribers. The one-size-fits-all approach no longer works. Being relevant shows that the sender care about their subscribers. Only 11 percent of businesses segment their email lists, which makes creating relevant email marketing campaigns a competitive advantage for your business. Segmentation can be basic or complex. By segmenting emails lists and customizing the message, customers engagement rates are greater and this will result in higher click-through rates.
Fifty-four percent of all emails are now opened on a mobile device, and 40 percent of mobile users check their email more than four times a day. If an email campaign isn’t optimized for mobile devices, many email subscribers may not be able to read the message.
Avoiding these five mistakes can help to ensure that the email marketing campaign is successful. Email is still the most preferred communication channel for most customers, so creating an effective email campaign will help to out-perform the competition.
Cheering you on,