Leadership. It’s not easy. As I reflect on the last 25 plus years leading, I know I have made several mistakes. Regretable mistakes. But the beautiful thing about mistakes is that you can first apologize, and secondly, learn from them. In a recent journal entry, I wrote, “failure is not
You probably have a great product or service to offer to your target audience. And you’re thinking of creating a Facebook advert to sell it to people you think might be interested in what you have to offer. What kind of campaign objective should you choose? Should you use Traffic, Store Visits or Conversions objective?